The life, work and thoughts of Bence Kucsan - There are 0 new posts and 0 new comments since Your last visit
Checking out the redesign of Jesse Bennett-Chamberlain’s 31Three.com, one of my favorite wisdoms came to my mind, that it’s better to do one thing really well, than many good. Reading his related post on this, assured that this effect of specializing was clearly intended and a very smart move I think.
Hiring the right clients, as once very well explained by 37signal’s Jason Fried is one of the most important business decisions what you can make. It can decide if you succeed or fail on the long run, if success is that you can’t wait to get to work in the morning (we could ask of course our girlfriends and/or families on this topic, haha), and failure is to hate it because of all those weird client wishes we all have heard stories about, or worse, even experienced them personally.
Preselecting your clients
To eliminate or reduce these to the minimum, targeting the market you want to work with is essential. To achieve this nothing is better than having a clear vision of your part of the work and embody it in shape of a clear copy, addressed to the clients you desire. Here I would like to get back to Jesse’s example, where he masters this task very well, describing his services along with his targeted market:
Creative services for the design-challenged developer.
You may not have the time or know-how needed to get the design of your site
looking as clean as your code. That’s OK.
I take design as seriously as you take your markup.
Your thoughts are welcome!
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Jesse’s hit the nail on the head by working with developers. They tend to have a better idea as to what they want/need the design to do, and how it should function (becuase they build the functions for the backend). That definately makes for a better client by comparison with some company that just want an online presence with bells and whistles on. Smart move.
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